THG Ingenuity inks five year digital deal with Hotel Chocolat
THG Ingenuity, the technology services division of online retailer The Hut Group, has announced a five-year partnership with Hotel Chocolat.
Terms were not disclosed. The tie up will see the launch of the UK brand’s direct-to-consumer (DTC) offering in the United States.
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THG Ingenuity will provide a range of services to the retailer, including a fraud prevention platform, digital brand services and a fulfilment solution featuring chilled storage distribution. The deal includes fulfilment centres across the US, including California, Texas, Kentucky, and Florida.
Matthew Moulding, Founder, Chairman and CEO at THG, says: “We are proud to bring our DTC and e-commerce capabilities to this renowned UK retailer and help it to reach an international audience. It comes at a particularly crucial time for the British retail sector, when brands must flex in response to the constantly evolving environment.”
“Hotel Chocolat will now benefit from the powerful and scalable infrastructure of THG Ingenuity, joining a host of other third-party clients and our own brands that have achieved global growth through our proven model.”
Brendan Drake, CEO at Hotel Chocolat, comments: “THG Ingenuity offers an end to end solution for e-commerce and digital supply chain with the potential to build meaningful scale.”
