A.F. Blakemore launches new Plant & Win mobile app game for SPAR shoppers

SPAR wholesaler and convenience store retailer, A.F. Blakemore & Son, has launched a new app called Plant & Win, where shoppers in Wales, central England and the Southeast can play to plant trees and win prizes.

Partnering with environmental charity One Tree Planted, a tree will be planted in the UK for every Plant & Win app downloaded.

Running from 27th April until 17th May, the game will be live in SPAR stores serviced by A.F. Blakemore.

Sarah Ellis, A.F. Blakemore Group Marketing Director, says: “Throughout 2022 we launched a number of successful app games which were the driving force behind increasing in-store engagement.”

“Our customers have responded really well to us, rewarding them with engaging in-store digital experiences.”

“Our new Plant & Win app will be another big opportunity for SPAR stores and retailers to bring new customers into their stores with the chance to win prizes. It will also encourage everyone to do their bit for the environment and get as many trees as possible planted.”

“We are clear about the importance of nurturing our neighbourhoods and this exciting initiative will help bring us one step closer to fulfilling this.”

“Restoring nature is part of our sustainability plans as planting trees is not only good for the environment by reducing pollution and increasing biodiversity, but also a positive for everyone’s health and wellbeing.”

SPAR stores are being supported with a variety of in-store PoS, SPAR Radio advertising, digital, and social media activity to promote the initiative. All in-store PoS was produced on recycled paper.