SPAR taps VisionR shopper analytics technology

Dublin based startup VisionR has announced an agreement with SPAR to leverage in-store, shopper driven insights across its retail network in 48 countries.

With a plug-in solution, VisionR’s Scout technology uses computer vision and machine learning to turn real-world shopper experiences into reliable online data that retailers can access through VisionR’s app.

Scout breaks shoppers down anonymously into footfall, shopping groups, shopper profile, shop duration, product engagement, penetration, and spend.

Using this information, retailers can then make informed decisions about marketing, sales, and operations.

“We give retailers a uniform view of their online and offline shoppers, a complete connected shopper journey, all without storing any personally identifiable data,” says VisionR Co-founder, Shane O’Sullivan.

VisionR recently completed a €1.5 million investment round, led by Delta Partners, backed by Bank of Ireland.

“Physical retailers have been starved of insights to their customers. That makes it incredibly hard for them to compete against online retailers that have voluminous data and rich insights,” says Dermot Berkery of Delta Partners.

“What excited us at Delta about what VisionR are doing is the promise of levelling the playing field for physical retailers.”

“Their technology is simple to adopt and gives insights right out of the box, all while staying within the important bounds set down by privacy requirements such as GDPR.”