Ocado Solutions announces appointment of Adriano Araujo as its first APAC and MEA President

Ocado Group has appointed Adriano Araujo as its first President, Asia-Pacific, Middle East and Africa (APAC & MEA) for Ocado Solutions.

In this role he will lead its operations across the region, growing with current partners and bringing new retailers to the Ocado Smart Platform (OSP).

He joins from consumer insights businesses, dunnhumby, where he was President of its Latin American business. Previously he also led dunnhumby’s operations in Asia Pacific, across nine countries and 200+ employees in the region.

Luke Jensen, CEO at Ocado Solutions, says: “I’m delighted that Adriano is joining us in the newly created role of President, APAC & MEA.”

“Ocado’s footprint across the region is growing. We have signed ambitious partnerships already in Japan, South Korea, and Australia and continue to engage with retailers across the wider region as they look to harness the growing online grocery opportunity.”

“Adriano brings a wealth of insight into global consumer trends across Asia Pacific to Ocado, as well as a unique understanding of the changing retail landscape in the region. It’s great to have him onboard.”

Araujo, who will be based in Singapore, says: “This is a truly exciting time for me to join Ocado, as the first CFCs approach go live in the APAC region. Ocado has huge ambitions in APAC & MEA to broaden the reach of our world class end-to-end solution.”

“The region offers immense growth potential for retailers embracing e-commerce, and with the online channel now at an inflection point, OSP will enable our partners to leapfrog the capabilities of their competitors.”