Infobip teams with BloomsyBox and Master of Code Global for Mother's Day activation
Infobip has teamed with sustainable flower delivery service BloomsyBox and conversational AI company Master of Code Global, on a generative AI experience for Mother’s Day.
This offers users an opportunity to win a bouquet of flowers valued at $50, while interacting with a specially trained chatbot using ChatGPT like technology to automatically generate a custom card for mums on their special day.
Launching yesterday, and concluding on Wednesday, May 10th, ahead of Mother’s Day weekend, the experience asks users five questions daily, with the first 150 users who answer all questions correctly winning the free bouquet.
Those who do not win will be provided with a coupon code for a discount to purchase a bouquet.
“We're thrilled to announce our partnership with Infobip, which allows our users to experience gift giving like never before,” says Juan Palacio, CEO at BloomsyBox.
“By combining Infobip's expertise in creating personalised customer experiences with our own focus on customer satisfaction, we're confident that we're taking the first step towards a safe and enjoyable way to harness AI technology.”
This activation represents one of the first times ChatGPT like technology has been deployed by a brand to engage consumers, and the first time Decision Based Intelligence (DBI), created and coined by Infobip, will be used for an e-commerce focused experience.
“We’re committed to enabling businesses to engage with their customers in the most innovative and effective ways possible and this Mother’s Day activation is just one of the many ways our conversational AI brings people together,” says Ivan Ostojic, Chief Business Officer at Infobip.
“By leveraging our Decision Based Intelligence technology and a deep understanding of customer behavior, we are empowering companies to build strong, lasting relationships with their customers and drive growth in a rapidly evolving AI accelerated landscape."
As part of the activation, Master of Code Global’s ChatGPT Orchestrator will also help users generate a Mother’s Day card for their mums with a variety of messages, ranging from humorous and respectful to heartfelt.
"Our collaboration with Infobip and BloomsyBox has paved the way for a groundbreaking project that combines our strengths and expertise in conversational AI solutions,” says Dmitry Gritsenko, Founder and CEO at Master of Code Global.
“This partnership has not only fostered creativity but also signifies our shared commitment to delivering GPT powered conversational experiences. We are thrilled to be part of this alliance and look forward to exploring new AI horizons.”
Infobip has leveraged Apple Messaging for Business with this initiative.
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