Brits flag up cost-of-living-crisis and inflation as they rein in Mother's Day spending

22% of UK shoppers will be decreasing their Mother’s Day budget this year, with 62% blaming the cost-of-living crisis and inflation, according to a survey of 2,000 people from customer engagement platform SAP Emarsys.

Brits will be spending an average of £67 per household, with men splashing out almost exactly £30 more on average than women: £83 to £53 respectively.

Young people are more likely to spend more, with an average of £97 for 16-24-year-olds dropping to £44 for those over the age of 55. Flowers (32%) and chocolates (21%), as expected, lead the way for most popular sales, followed by personalised gifts (18%). 

Geographically, Newcastle leads the spending charts with an average spend of £85, one penny behind is Belfast (£84.99), closely followed by Leeds (£80) and London (£77).

At the other end of the scale, Plymouth natives will stump up just £38, with Edinburgh (£41) and Sheffield (£44) close behind.

“There’s certainly an emotional value surrounding on Mother’s Day, and consumers are still intending to spend – but, with so many factors impacting spend this year, they need help from brands to get it right,” comments Kelsey Jones, Global Head of Product Marketing, Emarsys.

“Genuine, emotive personalisation – made possible with an omnichannel strategy – will allow brands to meet consumers where they want to be met, with the right product at the right price.”

Zapp

With Mother’s Day fast approaching (Sunday, 19th March), Zapp is offering London-based customers a range of luxury gifts, for delivery in minutes, 24/7.

This includes Candlols candles, Bamford rose quartz eye mask, Daylesford cookbook, Bamford hamper, Reemie’s Mum’s carrot cake, Dr. Barbara Sturm skincare, champagne, and chocolates. 

You can also order scissors, Sellotape, Mother’s Day cards and wrapping paper.

Steve O’Hear, SVP of Strategy at Zapp, comments: “Mother’s Day is always a popular occasion with our customers, and to help them show their appreciation, this year we have expanded our collection of premium and luxury gifts.”

“Whether you’re hosting a last minute Mother’s Day lunch or welcoming an unexpected visit from your mother-in-law, Zapp has you covered with delivery in minutes, 24/7”

To order, download the Zapp app on iOS or Android. There is a standard delivery fee of £2.99 per order and for orders over £30, said fee is waived.