Online veteran Alan Citron joins TalkShopLive as Director of Strategy and Enterprise Partnerships

Live streaming, social selling online platform, TalkShopLive, has appointed Alan Citron as Director of Strategy and Enterprise Partnerships.

Citron was the founding General Manager at TMZ, the founding President at Ticketmaster Online and the founding President at MusicNet.

In a LinkedIn post, Bryan Moore, CEO and Co-Founder at TalkShopLive, said: “Alan has been integral in building some of the most impressive media properties throughout his wildly successful career which makes him the perfect executive to expand our rapidly growing content distribution network (that has become critical to the live shopping successes for our retail, brand, talent and creator partners alike).”

He added: “Since I first began my career, Alan has been an executive that I looked up to and admired (from our time at Telepictures to the CBS/Yahoo partnership) for not only his innovative thinking, but his ability to act on innovation and deliver on growth.”

“He doesn’t just check the box, he destroys the box. I am humbled to work alongside him as we deliver on creating the best content distribution network available in the live shopping space.”

Best Buy

Late last year, TalkShopLive said it was offering customers an in-store pickup option for the first time in partnership with Best Buy. 

The tie up launched via a live show hosted by TikTok star Noah Schnacky who highlighted some of his favourite products.

According to those involved, it’s the first time in-store pickup is offered on a live shopping platform that is embeddable anywhere on the web. 

TalkShopLive says that it chose to launch its in-store pickup feature with Best Buy due to its longstanding relationship with the company. Best Buy was the first major retailer to onboard to TalkShopLive. 

"We constantly strive to innovate solutions for retailers and brands to connect their live shopping experiences with physical shopping experiences," said Moore. 

"For our large retailer partners, we have proven that products featured in TalkShopLive shows often garner an omnichannel sales lift upwards of 1,500%.”

“As holiday shopping often leads to shipping delays, in-store pickup allows customers to have a personal and interactive live shopping experience without any worries on delivery times."