TalkShopLive and JLo Beauty team with Vogue and Jennifer Lopez for video shopping experience

Live commerce platform TalkShopLive and JLo Beauty have launched their first ever shoppable video in partnership with Vogue’s Beauty Secrets video series.

This is hosted by Vogue’s December cover star Jennifer Lopez who shares her beauty regimen featuring JLo Beauty, and also exclusively debuts two new JLo Body products which are available for purchase within the TalkShopLive video player.

“No one creates more compelling content than Conde Nast and TalkShopLive is thrilled to be part of Vogue’s first ever shoppable Beauty Secrets episode with Jennifer Lopez,” says TalkShopLive Co-Founder and CEO Bryan Moore.

“We’re committed to connecting the retail landscape through engaging content via our embeddable player and point of sale which serves as the ultimate live commerce solution for brands, publishers, creators and consumers."

“We not only strive for innovation in our products, but also in how we connect with our consumers, and we feel strongly that shoppable, authentic content is the next generation of e-commerce,” says JLo Beauty & Lifestyle Founder Lisa Sequino.

Best Buy

TalkShopLive is offering customers an in-store pickup option for the first time in partnership with Best Buy. 

The tie up launched via a live show hosted by TikTok star Noah Schnacky who highlighted some of his favourite products.

According to those involved, this is the first time in-store pickup is offered on a live shopping platform that is embeddable anywhere on the web. 

TalkShopLive says that it chose to launch its in-store pickup feature with Best Buy due to its longstanding relationship with the retailer. Best Buy was the first major retailer to onboard to TalkShopLive. 

"We constantly strive to innovate solutions for retailers and brands to connect their live shopping experiences with physical shopping experiences," says TalkShopLive CEO and Founder Bryan Moore. 

"For our large retailer partners, we have proven that products featured in TalkShopLive shows often garner an omnichannel sales lift upwards of 1,500%.”

“As holiday shopping often leads to shipping delays, in-store pickup allows customers to have a personal and interactive live shopping experience without any worries on delivery times."

In November, TalkShopLive announced the first ever live commerce shopping windows in New York City.

Consumers can watch, listen, and shop livestreams featuring celebrities such as Shania Twain, Dolly Parton, Garth Brooks, Kelsea Ballerini, Gloria Estefan, Drew Barrymore and Bobby Flay.