Machine learning powered e-commerce technology firm Rokt appoints new CPO, CISO and CRO
Rokt, a company that taps machine learning to make transactions more relevant to each shopper, has named Srishti Gupta as Chief Product Officer (CPO), Josh DeFrain as Chief Information Security Officer (CISO) and Craig Galvin as Chief Revenue Officer (CRO).
Gupta will direct all product related activities as the company continues to scale its product suite and will report directly to Chief Product and Engineering Officer Bill Barton.
DeFrain will be Rokt's first CISO, also reporting directly to Barton.
Galvin, who previously served as Rokt's SVP of Business Development, will head up the company's global business development teams, including a new strategic key accounts team, and report directly to Chief Commercial Officer Elizabeth Buchanan.
Gupta most recently served as Director of Ads Measurement at Amazon, where she led the development of cross channel measurement products and drove partnerships with research firms. Prior to that, she served as President, Digital and Media Solutions, at IRI.
DeFrain was previously CISO at Flatiron Health. Prior to that, he was Global Cyber Security Operations Director at Capital One. DeFrain has served as a contractor to the National Geospatial-Intelligence Agency, where he built Big Data platforms to identify targeted cyberattack campaigns from nation state actors.
"Data security is a top priority for Rokt and I'm excited to lead the company's talented and dedicated security team," he says.
"Srishti's strategic expertise, product management skills and team-building abilities will be crucial to our ongoing success and Josh's extensive experience and leadership capabilities will be instrumental in expanding our security programs and ensuring the safety of Rokt's assets," says Barton.
“We are excited to welcome them both to the Rokt team and look forward to working closely with them as we continue to deliver against our e-commerce vision."
Galvin began his career as one of the first employees of Yahoo! Australia. He then went on to co-found and build one Australia's leading and most awarded digital agencies, whiteGREY, working with brands that included Telstra, Commonwealth Bank Australia, Lion, Coca-Cola, Lexus and Panasonic.
"As Rokt continues on its remarkable growth trajectory, we are thrilled to see Craig take over the CRO role," says Buchanan.
"As we focus on long-term strategies for solving some of the biggest challenges in e-commerce, we are very pleased to have Craig lead business development during this pivotal moment in our business."
"Helping accelerate Rokt's growth over the past year has been highly rewarding and I'm looking forward to driving global impact for the business as we continue to revolutionise the online shopping experience," Galvin comments.
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