Quick commerce firm Gopuff looks to enhance ads business with Rokt e-commerce technology tie up

Rokt, an e-commerce technology company using machine learning to make transactions more relevant to shoppers, has announced a partnership with rapid delivery big hitter Gopuff.

This will enable Gopuff to drive additional revenue at checkout by offering customers relevant ads from brands outside the firm’s traditional CPG category.

"We are thrilled to partner with Gopuff and enhance its ad business, helping it move beyond the CPG category," says Elizabeth Buchanan, CCO at Rokt.

"By delivering relevant offers to Gopuff users, Rokt will help Gopuff Ads' brand partners across all categories create more meaningful customer connections and drive incremental sales."

Your Gopuff's here! pic.twitter.com/ZlPiK6W3V7

— Gopuff (@gopuff) May 25, 2023

"Gopuff Ads have proven to be a powerful tool for CPG brands in collapsing the funnel from discovery to consumption," says Gopuff's SVP of Business, Daniel Folkman.

"Now, we are thrilled to enable brands of all kinds to reach Gopuff customers while they are engaged with the app – and to bring our customers more information about relevant brands and offers to further enhance their Gopuff experience."

Gopuff and Rokt offer brands the ability to target customer segments by demographic and location. The new offering also brings the former’s customers access to offers to try new brands, such as Hulu, AdoreMe, and Noom.