Southern Glazer’s Wine & Spirits selects MRM Global technology for Point of Sale marketing initiative

Southern Glazer’s Wine & Spirits (Southern Glazer’s) has selected MRM Global as its Point of Sale (PoS) execution technology and printing partner in North America.

The company’s on and off-premise field sales teams will use MRM’s technology to order on-demand, customised and compliant PoS materials for their customers.

Southern Glazer’s Wine & Spirits Senior Vice President, Mark Chaplin, comments: “With MRM’s relationship with SGWS, our sales teams will have access to cutting-edge technology that provides best-in-class support services and a more sustainable PoS supply chain to our customers and supplier partners.”

“MRM’s industry leading technology and cloud printing model will provide our sales consultants with superior capabilities that will add more value for our customers and suppliers by providing greater speed to market, increased compliance, and increased efficiency.”

Craig Letton, CEO at MRM, says: “We’re thrilled to partner with Southern Glazer’s as the industry innovator in wine and spirits distribution.”

“We’ve built a fantastic business working with beverage alcohol suppliers and distributors in over 35 countries but we’ve always wanted to bring our disruptive technology driven model to the USA and who better to partner with than the industry leader.”

“Both Southern Glazer’s and MRM are highly driven, entrepreneurial and family owned organisations which means we share similar values and are excited about partnering to leverage technology to transform the industry.”