Marks and Spencer launches Cooking With The Stars shoppable recipes tie up with SideChef
SideChef, a US-based mobile app and platform with over 20,000 shoppable recipes, has announced a partnership with Marks & Spencer.
Customers will now be able to find 150 original recipes featuring signature M&S ingredients, save them to a personal cookbook or shopping list, and create meal plans for their households within any budget.
This launch was done in alignment with the Cooking With The Stars show, which airs on ITV.
Viewers will be able to find all the recipes that the celebrity chefs and contestants cook, and recreate them in their own homes. The feature is available on the M&S website and its app.
The tie up marks SideChef’s first European retail partner.
The company provides digitised recipes, content creation, and software tools for the home cook and partners which include retailers and CPG brands, in addition to, appliance manufacturers.
“It’s an exciting milestone to kick off our UK expansion with Marks & Spencer and to launch Cooking with the Stars recipe content," says SideChef CEO and Founder, Kevin Yu.
“We are pleased to give users the ability to make what they see on the show, with all of our end-to-end recipe guidance, meal planning, and shopping capabilities.”
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