Food for thought: Australian retailer Coles teams with shoppable recipe technology provider Northfork

Northfork has announced a partnership with Australian retailer, Coles. The aim here is to boost the latter’s online platform by introducing shoppable recipes via Northfork's API technology.

The integration will enable Coles customers to explore recipes that align with their individual preferences, dietary requirements, and lifestyles.

They can add all ingredients to their online cart with a single click, while also accessing nutritional information and estimated costs.

Erik Wallin, CEO and Co-Founder, Northfork, says: "We are incredibly proud to be working with Coles, and we are excited to bring our technology to the forefront of the Australian market.”

“Our key to success lies in enhancing the way people discover and shop recipes, and through this partnership, we aim to make this experience more seamless and enjoyable for all Coles customers."

Coles 360

Coles 360 has announced a new partnership with out-of-home ad tech provider Broadsign and an agreement with Nova. 

Paul Brooks, General Manager at Coles 360, says: “We’re determined to provide unique, impactful, and measurable omnichannel media solutions and these partnerships allow us to do just that.” 

The Broadsign tie up will enhance the Coles 360 network of digital screens at front of store. It will enable Coles to schedule, manage, and deliver content and advertisements across its network of retail media displays. 

Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign platform. 

“The Broadsign platform provides the ideal solution to power our future network. It currently services more than 300,000 screens worldwide and has been a leader in this space for two decades, making it an obvious partner,” says Brooks. 

“Over the last two years, we have learned a lot about their potential, what suppliers and their agencies want to see on them, and strategies to leverage their prime positioning for maximum impact.”

“We now have a solid understanding of what it will take to deliver on the next phase of screens, and a key component of that is driven by the technology that powers them.” 

Ben Allman, Broadsign Head of Sales, ANZ, says: “With over 75% of supermarket shoppers buying in-store, retailers are increasingly focused on the digitisation of their physical worlds.”

“Adopting best-in-class solutions, such as the Broadsign platform, has allowed Coles 360 to build a comprehensive and highly compelling retail media offering in a relatively short time span. We’re very excited and extremely proud to be partnering with one of Australia’s most iconic and trusted brands.”

NOVA ENTERTAINMENT

After a RFP and benchmarking of the digital radio market in Australia, Coles has renewed the Coles Radio agreement with NOVA Entertainment. 

This involves several key changes to the capability such as store level ad targeting and full time and day parting which allows Coles 360 to set the play strategy of ads to suit the requirement of the campaign. 

Under the new agreement Coles 360 will be able to provide supplier partners with access to NOVA Entertainment talent, consumer promotions and marketing opportunities across the NOVA portfolio.

Paul Brooks, General Manager at Coles 360 says: “We can talk about cereal at breakfast time, and convenience meals in the pre-dinner rush for example. It’s an exciting evolution of Coles Radio. It will mean we can provide customers with a better experience in store, as it will be more tailored and relevant than ever before.” 

“This new capability will unlock enhanced partnership opportunities for our supplier partners to further strengthen the power of Coles Radio as part of their omnichannel packages.” 

NOVA Entertainment Chief Commercial Officer, Nicole Bence, comments: “The extension of our partnership with Coles is a testament to our successful collaboration on an industry leading retail audio product. “

“Coles Radio is the perfect example of NOVA’s all of audio approach; seamlessly connecting with customers and creating an audio experience unique to your brand.”

Coles Group General Manager of Brand, Digital & Media Kate Bailey, says: “Both NOVA and Broadsign have strong track records in their ability to deliver relevance in message.”

“By combining these strong foundations with our first-party data, market leading creative capabilities, and market intelligence, we will deliver the hardest working assets in retail media.”