Halfords Group partners with FinTech firm Kriya to offer flexible payment terms to B2B customers

Halfords Group, a UK provider of motoring and cycling products and services, has selected Kriya, an embedded finance specialist, to power payments and credit for its trade account customers.

Under the partnership, Kriya will embed its financial tools across Halfords stores, customer teams, and online .

As well as being a household name for motorists and cyclists nationwide, Halfords supports over 250,000 small business and enterprise buyers in the motor trade.

Through the Halfords Trade Card, the company provides its members exclusive deals on tools and spare parts. It also offers wholesale purchasing for councils, schools and universities, and supply the Cycle2Work scheme for businesses.

Mechanics and tradespeople are typically paid after their end jobs are complete, putting a strain on working capital if parts need to be sourced in advance.

By working with Kriya’s PayLater solution, Halfords says it is helping Trade Card holders and Business customers better manage their cash flow with the ability to purchase on flexible payment terms.

Anthony Caie, Director of B2B &Services at Halfords, says: “Being able to offer flexible payment terms to our B2B customers underpins our market offering.”

“We want to invest in modernising the checkout process to attract more customers and drive loyalty in our customer base. Kriya has great experience with a number of large businesses, which made them a clear choice of partner.”

“We’re excited to work with Kriya to digitise and provide flexible payment terms to a much wider range of trade customers.”

Anil Stocker, CEO and Founder, Kriya, says: “B2B commerce is changing. Trade buyers now expect consumer-level sophistication, credit and payment options. Forward looking merchants like Halfords are now evaluating their current processes and realising how much opportunity they have to increase revenue, buyer loyalty and streamline financial friction.”

“We’re very proud to be selected by Halfords, which is testament to our 12-year history supporting business transactions with various digital payment products, and our experience working with large partners like Barclays Bank and the British Business Bank.”

“We look forward to integrating and powering B2B sales across all of Halfords’ sales channels and business brands.”