Saks Global launches hyper-personalised homepage as part of Saks Fifth Avenue online and mobile experience

Saks Global reports a milestone in its personalisation strategy with the release of a new homepage as part of the Saks Fifth Avenue online and mobile app experience.

The experience is unique to each individual customer and tailored to their preferences using machine learning algorithms that leverage real-time customer behaviour. The retailer says that the move "reinforces our commitment to promoting fashion discovery at every touchpoint while serving extremely relevant and inspiring content to every customer."

It adds: "With our scaled personalisation efforts, combined with our expertly curated assortments, high-touch service and best-in-class technology, we are continuing to optimise the shopping experience for the full continuum of luxury consumers. This is one step in our larger personalisation journey in support of our mission to reinvent luxury shopping so that each customer’s experience is unmistakably their own."

In a LinkedIn post, Nivy Swaminathan, SVP, Commercial Analytics and Customer Insights at Saks Global, said: "With the successful launch of the personalised Saks homepage, we are well positioned to scale these efforts across additional touchpoints throughout the shopping journey."

"Saks Global brings together the largest and deepest luxury consumer data set in the US, empowering us to ground site features and customer interactions in data informed customer insights. As we make progress on our personalisation strategy, we remain focused on identifying opportunities to innovate on behalf of our customers. Thank you to my commercial analytics team, and our cross functional tech partners for their dedicated work in bringing this initiative to life."

2025 RTIH INNOVATION AWARDS

Personalisation will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.