CTO Rob McCann announces Dressipi departure following Mapp acquisition and gears up for next move

Rob McCann has left Dressipi by Mapp, a specialist in fashion specific AI and machine learning technologies, where he held the role of Chief Technology Officer.

In a LinkedIn post, dated Friday, 15th August, he said: "Today marks my last day at Dressipi by Mapp. Over the past three and a half years, I've had the privilege of working alongside incredibly talented individuals. It's tough to say goodbye."

"I want to express my thanks to founders Donna North and Sarah McVittie for your exceptional mentorship and guidance. A special thank you to Jennifer Gaskins (Head of Data Science) for the challenging technical discussions and thought provoking questions. Patrícia Santos (Software Engineer), Miguel Otero Pedrido (Senior Machine Learning Engineer and the rest of the team - thanks for the dedication and collaboration as we crafted some pretty novel tech together.  Although this chapter is coming to an end, I'll be starting my next adventure next week - more to follow!"

Mapp

Earlier this year, marketing cloud provider Mapp announced the acquisition of Dressipi. Financial terms of the deal were not disclosed.

“Our acquisition of Dressipi represents a bold step forward in redefining how fashion and retail brands engage with their customers,” said James Brooke, CEO at Mapp. “The integration of Dressipi’s cutting-edge product attribution and advanced machine learning models with our proven marketing platforms will enable brands to grow while closing the profitability gap, creating new value through smarter decisions and better customer experiences.”

“We are thrilled to join forces with Mapp,” said Sarah McVittie, Co-Founder at Dressipi. “Our shared vision of delivering value through AI powered insights and innovation makes this a natural fit. Together, we can empower fashion and retail brands to achieve new levels of success by combining deep product knowledge with advanced marketing technology.”

2025 RTIH INNOVATION AWARDS

AI and machine learning will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.