Online retailer Newegg is now offering ChatGPT AI powered customer review summaries

Newegg, an online retailer for PC hardware, consumer electronics, gaming peripherals, home appliances, automotive and lifestyle tech, is tapping artificial intelligence (AI) for customer reviews.

Using ChatGPT, it says that it now offers concise summaries of said reviews on product pages to enable shoppers to make more informed decisions quickly and easily.

Previously, shoppers relied on average product ratings to gauge customer sentiment. After analysing all reviews, the AI extracts key terms and phrases to generate concise synopses, called Review Bytes.

These highlight product owners’ opinions of their likes and dislikes of each product, helping shoppers understand key aspects without having to read reviews. By clicking on each Review Byte, customers can access the full reviews from which the information originated.

Additionally, a paragraph summary, called SummaryAI, provides further insights into multiple customers’ opinions with sentences to elaborate on key points.

For example, if a customer is shopping for a graphics card, they can find Review Bytes covering pros like installation ease, fan noise and average temperature benefits and, as a con, coil whine. The SummaryAI complements these insights with more in-depth information.

These features are currently available only on Newegg’s desktop website for products with a minimum number of reviews.

“With our deep commitment to leveraging generative AI to improve the customer experience, offering ChatGPT powered customer review summaries is the latest addition of our cutting-edge AI toolset,” says Andrew Choi, Director of Brand and Website Experience at Newegg.

“The process of analysing relevant information to make a purchase decision can be arduous. Viewing valuable customer feedback efficiently should remove some of the friction that shoppers encounter.”

ChatGPT generated content is clearly labelled by Newegg, ensuring shoppers understand how it was created and how to access the original product reviews.