Personalised shopping journeys: E-commerce technology specialist Rokt partners with Mercari and Newegg
Rokt, which taps machine learning to make transactions more relevant to each shopper, has announced new partnerships with online marketplace, Mercari, and online retailer Newegg.
"We are thrilled to partner with two leaders in the e-commerce space, Mercari and Newegg," says Elizabeth Buchanan, Chief Commercial Officer at Rokt.
"Our goal is to transform the way brands engage with their customers. Together, we will create exceptional customer experiences, deepen brand-consumer connections and drive long-term loyalty."
After its inaugural launch with Rokt to enhance the post-checkout experience of its customers on the platform, Mercari has plans to integrate the technology into its mobile, listings, and Payment Marketplace transaction flow.
"We are excited to partner with Rokt to enhance our customers' e-commerce shopping experience," says Harshit Gupta, Head of Business Development at Mercari.
"By leveraging Rokt's technology, we will be able to offer our users even more relevant recommendations and create a more personalised shopping journey. This partnership reinforces our commitment to providing the best possible experience for our customers."
"As an e-commerce company focused on innovation, we know how important it is to be at the forefront of technology that enhances the customer experience," says Jeff Lin, Senior Director of Business Intelligence at Newegg.
"Rokt's cutting-edge technology will enable us to deliver targeted offers that align with our customers' unique needs and preferences."
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