Video commerce specialist Bambuser hires Chief Marketing Officer and Chief Product Officer

Bambuser, a video commerce solutions provider, has appointed Qabil Shah as Chief Marketing Officer (CMO) and Rasmus Mencke as Chief Product Officer (CPO). 

Shah has a background in enterprise marketing and a track record of driving growth for software companies, including Nutanix, VMware, and SAS.

Mencke, meanwhile, brings over two decades of product development and strategy experience to Bambuser. This includes product leadership roles at Salesforce, Planday, and Oracle.

As Chief Marketing Officer, Shah will be responsible for spearheading Bambuser's global marketing initiatives, elevating the brand's presence, and driving customer engagement.

In his role as Chief Product Officer, Mencke will drive innovation, identify new opportunities, and shape the direction of Bambuser's product offerings.

Bambuser’s customers include QVC and Saks Fifth Avenue in the US, Dior, Ikea, adidas, Louis Vuitton, Estee Lauder in EMEA, and Baycrews and Shiseido in APAC.

Shiseido

In July, Bambuser announced a new contract with Japanese global beauty conglomerate Shiseido.

The agreement to use its shoppable, two way video calling solution, One-to-One, will enable Shiseido Japan to provide a private and personalised online consultation service in addition to creating conversion opportunities.    

Embedded into retailers’ websites, One-to-One aims to deliver on the brand’s mission of offering exceptional service to its customers.

Starting its series of launches in May, the agreement includes retailers such as Sogo & Seibu Company and Takashimaya Company.  

Founded in 2007, Bambuser has headquarters in Stockholm and offices in New York, London, Paris, Tokyo and Turku.