Bambuser and Camp feature in latest Disney Accelerator
The Walt Disney Company concluded its 2021 Disney Accelerator programme last week with a Demo Day that showcased the eight companies in this year’s class.
Senior Disney leaders spoke with accelerator company CEOs about their technologies and the impact they could have across Disney’s businesses.
“I’ve had the opportunity to work with a variety of companies through the Disney Accelerator since we launched the programme in 2014, and each year I am amazed by the creative and ground-breaking innovations these companies bring to the table,” says David Min, Vice President of Innovation, The Walt Disney Company.
“The technologies developed by this year’s class are truly cutting-edge, and I am excited by the tremendous opportunities that exist for us to create new and compelling consumer experiences together through the potential application of those technologies.”
Demo Day marked the end of this year’s three-month Disney Accelerator programme.
It was a virtual affair, with the aforementioned eight companies focusing on a range of technologies in areas such as robotics, personalisation, frontier tech, e-commerce and artificial intelligence.
These companies included: Attentive, a mobile messaging platform that allows retail and e-commerce brands to connect directly with consumers through personalised communication experiences.
Bambuser is focusing on retail and social media with live streamed shopping.
During the Disney Accelerator, it launched two campaigns with Disney Consumer Products, Games, & Publishing to showcase new Disney merchandise to fans.
Camp creates experiential retail stores and online media destinations for the whole family. It is working with Disney Consumer Products, Games, & Publishing to introduce Disney branded experiences into Camp stores.
Illumix, meanwhile, is an augmented reality company that allows brands to create immersive experiences across entertainment and e-commerce. It is in conversations with Walt Disney Imagineering.
