Volumental hands Brent Hollowell key role as FitTech firm expands into North America
Volumental, a Swedish company that has developed a platform for recommending perfect fitting shoes, is expanding into North America.
It is appointing current CMO Brent Hollowell as General Manager for its North American operations.
"The establishment of a North American presence is driven by escalating demand for Volumental's unique omnichannel fit solutions from top global footwear retailers and brands," says Alper Aydemir, Volumental's CEO.
"Brent's extensive experience, including senior leadership roles at Foot Locker, adidas, and Fleet Feet, and his deep understanding of our product value, positions us to effectively serve this critical region."
The expansion closely follows a foray into China.
"Given the US's status as our largest market, and our continuous expansion of mission critical technology products and services, establishing a local presence is ideal for supporting our upcoming pilots and roll-outs,” Aydemir adds.
Volumental's technology provides 3D foot scans and in-store recommendations.
Hollowell says: "As a Volumental customer for three years and now a member of the team for almost as long, I've witnessed the consistently impressive impact of our solutions for footwear retailers. Rarely does a customer experience enhancer also deliver such a compelling return on investment."
2022 RTIH INNOVATION AWARDS
Volumental was highly commended at the 2022 RTIH Innovation Awards, after impressing our judging panel in the Omnichannel Retail Initiative of the Year category.
Our 2022 winners and highly commended entries were revealed at a sold out event in central London on Tuesday, 6th December.
RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”
“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”
“Congratulations to our 2022 retail technology hall of fame entrants.”
The 2023 RTIH Innovation Awards are now open for entries. Click here for further information.
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