Volumental welcomes FLO to its FitTech family as Turkish retailer connects shoppers with their ideal footwear

Volumental has signed Turkish retailer FLO as a customer.

By integrating the firm's 3D foot scanning technology, it will be able to deliver personalised fit recommendations across its tens of millions of shoes sold annually.

The company said in a LinkedIn post: "Our newest partner in Turkey, FLO, is enhancing footwear retail across the EMEA region with their impressive network of 826 stores, a robust e-commerce platform and a strong portfolio of global and in-house fashion and athletic footwear brands."

"One of the things that makes working at Volumental truly special is experiencing how universal the human desire for perfectly fitted, comfortable shoes really is. From Jakarta to Istanbul, and ~60 other countries in between, we're connecting people with their ideal footwear - proving that great fit is a global language."

2024 RTIH INNOVATION AWARDS

FitTech was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.