GO Outdoors York boosts in-store journey with Volumental technology powered GO Fit Station deployment

GO Outdoors recently opened a new store in York, boasting 125,000 sq ft of space with over 380 brands covering walking, camping and caravanning, watersports, running, fishing, horse riding, climbing, and cycling.

The retailer has developed a KUDOS RUN initiative and integrated Volumental’s 3D foot scanning and dynamic gait analysis technology as the centrepiece of its GO Fit Station.

Shoppers are able to scan their feet, walk across the dynamic pressure plate, and get personalised recommendations on their ideal type, style, and size of running shoes.

In a LinkedIn post, Volumental said: “Kudos to the entire GO Outdoors team for creating an exceptional retail experience that puts the customer first. Their commitment to innovation and delivering the right fit is a shining example of how forward-thinking retailers are elevating the in-store journey.”

2024 RTIH INNOVATION AWARDS

Physical stores are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.