How to make your products look high end with strategic branding

Making your products look high end starts with getting the quality right, but a lot of the impact you make is about how your products are presented and the story they tell.

Strategic branding plays a big part in that story, and when you get it right, you can elevate your products and better appeal to your audience base. This article walks through the essential steps to make your products look premium with great branding.

Create a Consistent Visual Identity

Having a consistent visual identity helps your customers know your brand is sophisticated and trustworthy.

If you’re starting from the beginning, your first job is to create a professionally designed logo and establish a consistent color palette and typography that reflects your brand values. These should be found across your website and marketing materials, as well as your product packaging.

High end brands have one thing in common when it comes to design: minimalism. That means clean lines, muted colours, and understated elegance, with no clutter or over-complexity that could detract from the perception of quality. Hire someone to help you establish your visual branding if necessary.

Invest in Premium Packaging

Packaging is often the first tangible impression that customers will get of your brand, especially if you’re an online seller, so it’s a big opportunity to make an impact.

It goes without saying that packaging isn’t something you should scrimp on. Make sure your products are packaged in high end packaging that uses durable materials, with thoughtful design elements that demonstrate your brand’s luxury.

Emphasise Exclusivity in Marketing

Another key characteristic of high end products is exclusivity.

There are a few ways you can give your brand an exclusive feel, such as with limited edition releases or membership perks. A good way to highlight the uniqueness of your products is through storytelling in your marketing, which you can use to emphasise the value of the materials or craftsmanship used to create them.

Your website and social media should also reflect this exclusivity, and it’s important that you only post high-quality visuals and professional copy. So, avoid generic stock images and hire a social media expert to make your posts.

Use Custom Clothing Labels to Add to Presentation

Custom clothing labels might seem like a small detail, but they do a lot to add to the perception of your products. Think about when you’re shopping for clothes. A high quality label stitched into a garment gives it a much more polished and professional look than a plain or generic label, or worse, no label at all.

Using custom labels from Labeloom means you can reinforce your brand and give customers a tangible reminder of your product’s value.

Takeaway

Your branding is one of the biggest factors that affects how customers see your products, and the right branding will allow you to position yourself as premium in the market. Focus on implementing the strategies in this guide, and you should find that you’re able to boost your brand and build trust with your customers.