FreedomPay and Amazon collaborate on Amazon One palm powered in-store checkout experiences
Amazon’s Amazon One service is now integrated with FinTech firm FreedomPay’s commerce technology platform.
Amazon One is a payment system based on biometrics that works by reading users' palm print. It is used by the likes of Whole Foods Market and Amazon Go, as well as third-party retailers who have purchased the technology from Amazon
“Our technology empowers businesses around the world to provide a robust, frictionless and personalised purchasing experience across online and in-store channels,” says Chris Kronenthal, President at FreedomPay.
“That’s why we’re excited to announce that Amazon One, the fast, convenient, and contactless identity service that uses your palm to enter, identify, and pay, is now integrated with our commerce technology platform.”
“Together, Amazon Web Services (AWS) and FreedomPay’s technologies enable merchants to offer a seamless checkout process and a faster way to pay. Shoppers will be able to use their palm to pay with FreedomPay using Amazon One.”
He adds: “With FreedomPay’s commerce tech, consumers and merchants gain access to world class technology, including our seamless tokenisation capacity.”
“This feature enhances data security while delivering the seamless, personalised experiences consumers love. Tokenisation protects customer data with a randomly generated “token.” Not only does this protect bank accounts and credit card numbers, it also allows merchants to recognise their customers.”
“It also allows customers to build profiles of spending patterns and provide insights to deliver more targeted loyalty programs, promotions and rewards. These features, powered by FreedomPay, enable consumers to use any credit or debit card to check out with any merchant or venue that accepts Amazon One.”
Kronenthal, concludes: “Merchants face a rapidly changing consumer landscape. Payment flexibility will remain key to customer satisfaction and a merchant’s brand reputation.”
“As consumer expectations continue to emphasise speed, customisation and convenience of checkout, merchants must optimise every interaction with consumers by embracing innovation, prioritising personalisation and delivering a seamless and secure experience.”
“A platform like FreedomPay’s differentiated and convenient payment experience is key to helping merchants unleash the power of pay with the world’s open payments platform. We’re excited to work with AWS to launch this new solution and to continue building innovative new physical retail experiences.”
DIGITAL REVOLUTION
The UK is on the brink of a digital payments transformation, with digital wallet purchases set to surpass card transactions within ten years, according to research by FreedomPay and Retail Economics.
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