Amazon One pay by palm tech to be deployed at all Whole Foods US stores by end of 2023
Shoppers will be able to pay with their palms at all 500+ Whole Foods stores in the US by the end of the year.
The Amazon One service is currently available at more than 200 Whole Foods Market locations across the country, including Arizona, Arkansas, California, Colorado, Idaho, Kansas, Louisiana, Michigan, Mississippi, Missouri, Montana, Nevada, New Mexico, New York, Oklahoma, Oregon, Texas, Utah, Washington, and Wyoming.
In addition to its availability at that retailer and also Amazon Fresh and Amazon Go, third-party businesses are increasingly offering Amazon One as an identification and payment option for their customers, and some of them are also using it in new ways.
Panera Bread recently launched Amazon One’s loyalty linking capability at select restaurants.
With this feature, guests can hover their palm over the Amazon One device, and the associate will be able to pull up their MyPanera loyalty account information, greet the guest by name, and provide a customised experience.
After the order is placed, the guest can scan their palm again to pay.
At Coors Field, home of the Colorado Rockies MLB team, Aramark Sports + Entertainment is tapping Amazon One’s age verification capability.
This feature allows adult customers ages 21 and over to purchase alcoholic beverages by scanning their palm at a device without looking for their government issued IDs.
“We are always looking for new ways to delight our customers and improve the shopping experience,” says Leandro Balbinot, Chief Technology Officer at Whole Foods Market.
“Since we’ve introduced Amazon One at Whole Foods Market stores over the past two years, we’ve seen that customers love the convenience it provides, and we’re excited to bring Amazon One to all of our customers across the US.”
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