Miami Dolphins legend Dan Marino exits retirement to promote new Amazon Just Walk Out tech powered store
Pepsi is signing Miami Dolphins' Hall of Fame Quarterback Dan Marino to a one-day contract, marking his official return to gameday at the Dolphins' home opener against the Broncos on Sunday.
Marino will serve as "QB1" of the Wynwood Walkthrough presented by Pepsi, a new concession storefront at Hard Rock Stadium that allows fans to grab and go without stopping for checkout.
This is stocked with PepsiCo beverages and Frito-Lay snacks, with Amazon's Just Walk Out technology in place to get fans at the stadium back to their seats quickly.
"The topic of unretirement is fun for fans and media to talk about and certainly something I've thought about a few times since I retired, but I'm proud to say I left everything I had on the field playing for the best fans in the NFL," says Marino.
"But, when Pepsi offered me the chance to be part of gameday as their QB1 to quarterback the opening of the new, fast high tech shop and give back to the fans, it was an opportunity I couldn't refuse."
The Wynwood Walkthrough presented by Pepsi at Hard Rock Stadium marks the first time a major South Florida stadium will utilise Amazon's Just Walk Out technology and Amazon One.
Shoppers enter the store by using their credit card or hovering their palm over an Amazon One device at the shop's entry gate, and the technology detects what is taken from or returned to shelves.
They can then leave the shop without having to wait in line to check-out. The payment method used to enter the store will be charged only for the items fans took with them.
"It's important to stay refreshed during games and Dolphins fans don't want to miss any action on the field. We're excited to work with our long-time partners at the Miami Dolphins to bring Amazon's Just Walk Out technology to this new stadium shop, enhancing the fan gameday experience without losing precious minutes on the clock," says Heather Hoytink, PBNA South Division President.
"We're grateful to have NFL legend Dan Marino join in on the fun as our shop's 'QB1' to help us kick things off with fans."
The shop will be available to fans at all home games this season.
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