SES-imagotag becomes VusionGroup as it pushes for digitalisation of physical commerce
SES-imagotag, a maker of electronic shelf labels (ESLs) and other digital signage for use in physical retail stores, has rebranded as VusionGroup.
VusionGroup is a leader in digitalisation solutions for commerce and based on its legacy financial results will be of Europe’s fastest growing technology companies.
Bloomberg reports a five-year compound annual growth rate (CAGR) above 30% for SES-imagotag, placing it among the Top 15 European technology sector growth companies. It already serves over 350 large retailer groups around the world in Europe, Asia and North America.
SES-imagotag will become the main ESL product division name under the new Group, active alongside its other brands and solutions:
VusionCloud, offering cloud computing capabilities;
Captana, specialising in computer vision and artificial intelligence (AI) platforms;
Memory, covering data analytics;
the Engage division for retail media and in-store advertising;
and PDidigital, which will provide logistics and industrial solutions.
The six families of solutions can harness the full potential of technology trends and segments, such as the internet of things (IoT), cloud, data, and AI automation technologies, all of which are placed at the service of retailers seeking to modernise and digitise their commercial operations.
Commenting on the rebrand Thierry Gadou, Chairman and CEO of VusionGroup, said: “Our Group has evolved significantly in recent years, moving from a pioneer and leader in ESLs to a diversified Group offering a wide range of solutions for the digitalisation of commerce. Our flagship product – the ESL – is reaching a phase of massive adoption and is becoming a mainstream technology.”
“We are now positioning ourselves [for growth] in new related, high-potential markets, which will expand the digital transformation of commerce through computer vision, sensors, data, and AI. VusionGroup is already a leader in these areas.”
“Our portfolio of solutions is bolstered by the Vusion software platform,” continues Gadou, “so the Group’s new name emerges organically to embody the company’s new direction. Our mission remains the digitalisation of physical commerce, but our scope now encompasses a broader range of solutions to accomplish our objectives.”
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