HERE Technologies agrees partnership expansion with what3words to enable access and use across industries

HERE Technologies, a location data and technology platform, has announced an expansion of its global partnership with addressing system what3words.

Starting this year, customers using the HERE platform’s Location Services application programming interfaces (APIs) will be able to activate their what3words licence via HERE.  

The latter says that it is making what3words available in its platform amid increasing consumer demand for the technology.

Its automotive customers are already able to activate their what3words licence via their account managers, and the latest agreement between the two companies will bring this offering to those across other verticals.

what3words has divided the globe into a grid of 3 metre x 3 metre squares, and given each one a unique combination of three words: a what3words address.  

Clare Jones, Chief Commercial Officer at what3words comments: “Our partnership with HERE has proven to be a major accelerant to our growth in the automotive industry.”

“Integrations that would have taken years of development can now be done in months, and innovative updates can even be delivered over-the-air.”

“The speed and ease offered by this partnership will enable what3words to leapfrog slow legacy processes that have held back innovation in other industries, and we’re incredibly excited by the opportunities this partnership presents.”  

Remco Timmer, Vice President of Product & Technology at HERE Technologies, says: “As the world’s leading location platform, we’re committed to providing our customers with best-in-class products and services.”

“what3words’ innovative technology creates another layer of precision in the way the world communicates location and we see so much potential in making what3words readily available for thousands of our customers around the world.”