DHL Parcel UK retail partners can now deploy what3words location technology at checkout

what3words and DHL Parcel UK have announced a new element of their partnership.

Customers, whether small businesses or large e-commerce players, can now add a what3words field at checkout to enable shoppers to specify exactly where they want their deliveries to go.

Once entered, the what3words address is then passed on to DHL Parcel UK couriers.

Last year, DHL Parcel UK announced that it had rolled out the what3words location technology to its UK parcel app.

The latter has divided the world into a grid of 3m x 3m squares and given each square a unique combination of three words.DHL customers can discover their address via the firm’s app or a map available at its website.

Peter Fuller, CEO, DHL Parcel UK, says: “The latest stage of our partnership with what3words really extends the benefits to more customers and consumers.”

“It gives shoppers the convenience of being able to specify their exact delivery location at the point of check-out and gives retailers even more confidence that their goods will be received on time, without complication. It’s a smart, innovative solution that allows us to improve the quality of the service we offer even further.” 

Chris Sheldrick, Co-founder and CEO, what3words, adds: “what3words is now being used at critical points throughout DHL Parcel UK’s delivery infrastructure.”

“This means that everyone, from a customer purchasing an item at checkout, right through to the courier can benefit from the precision of a what3words address. It’s fantastic working with DHL Parcel UK – a true innovator in the space, adopting new technologies to maintain and evolve the world-renowned service that it provides.”