Delivering Joy Christmas trees go up at Dunelm stores as retailer kickstarts 2024 gift giving initiative
Dunelm has announced the latest instalment of its Delivering Joy initiative.
After delivering almost a quarter of a million Christmas gifts to those in need over the past four years, the retailer’s campaign has started again.
In Dunelm stores across the UK, Christmas trees with tags featuring wishes from local schools, care homes, refuges and charities are now up.
Those wishing to help can head to any Dunelm store and find the Delivering Joy tree, where they can collect a tag with a gift request. They then return the tag attached to a gift, which can be bought from any retailer, and Dunelm will ensure the present is delivered to its recipient before Christmas.
Last year, store colleagues noticed that rather than little luxuries, many people had put winter essentials at the top of their wish lists with items such as hats, scarves, socks, toiletries and festive food items like selection boxes in high demand.
Employees are already seeing the same pattern arise this year, and with the nation continuing to feel the effect of the cost-of-living crisis it is likely many households face the prospect of cutting back this Christmas.
Everyday items such as a chocolate bar or tea bags for a warm cup of tea, are already in high demand for some of this year’s recipients.
Kelly Nichols, a colleague from Dunelm’s St Helen’s store who is heavily involved in the campaign, says: “Last year, our St Helen’s store alone delivered over 8,000 bags of joy, and I'm really excited to be in the midst of it again this year. To feel the community spirit and see the happiness on people's faces when we deliver gifts is exactly what the campaign is all about, and I'm proud to be a small part of it.”
Any of this year’s tags that aren’t fulfilled by the middle of December will be funded by Dunelm to ensure no one goes without this Christmas.
2024 RTIH INNOVATION AWARDS
Physical stores are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.
The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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