McDonald’s UK extends Uber Direct tie up as fast food giant chases more app delivery orders

McDonald’s UK & Ireland has extended its partnership with Uber Direct, Uber’s white label delivery solution.

Uber Direct, which utilises the Uber Eats courier network, will be a big part of McDonald’s push to grow delivery orders through its app. Its technology allows people to track delivery from their local restaurant to their door and access 24/7 customer service if additional support is ever required.

Simon Duffy, Delivery Director, McDonald’s UK & Ireland, says: “We’re building a digital ecosystem that empowers us to create more personalised experiences and connect with our customers throughout their McDonald’s journey like never before.”

“As part of this journey, we are excited to continue our partnership with Uber Direct, our trusted MyMcDonald’s app delivery partner. Together we can continue to delight our customers by allowing them to order their McDonald’s favourites straight to their door.”

Caroline Varga, Head of Uber Direct UK & Ireland, comments: “We’re very proud of our partnership with McDonald’s and delighted that this collaboration will now continue.”

“The growing popularity of McDelivery has been fantastic to witness first-hand. McDonald’s and Uber Direct are both ambitious companies that want to build on that success. We are now focused on taking our partnership to the next stage as we look to help McDonald’s achieve its global targets.”

2024 RTIH INNOVATION AWARDS

On-demand delivery is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.