Sawhorse launches Wicked movie on Roblox with tickets available for purchase via Fandango
Sawhorse Productions has launched Wicked on Roblox ahead of the film’s theatrical release in the United States on 22nd November.
Wicked is the first of a two-part film adaptation of the acclaimed stage musical of the same name by Stephen Schwartz and Holzman, which in turn was based on the 1995 novel of the same name by Gregory Maguire and characters from L. Frank Baum's 1900 novel The Wonderful Wizard of Oz.
In a LInkedIn post, Tiffany L. Gray, Assistant Head of Interactive at Sawhorse, said: “As a huge fan since I first saw the musical in the summer of 2005 while still a student at the University of San Francisco School of Law, being part of this project has been a dream come true.”
“I’ve been singing Popular and Defying Gravity (off-key!) in the car and shower ever since, so having a role in extending this beloved story has been an honour.”
She added: “A huge shoutout to NBCUniversal (especially Justin Pertschuk and Michael Anderson) and my incredible production, art, and programming teams for bringing this world to life. Tracey Mancenido, our producer, and Ben Caro, our creative director, have been instrumental in crafting an immersive Wicked experience for fans to enjoy in Roblox with Shiz University brought to life like never before.”
People can buy tickets directly through the experience, thanks to a partnership with Fandango, and grab some free UGC with each purchase.
2024 RTIH INNOVATION AWARDS
Immersive experiences are a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
Continue reading…