Nesto Group and Al Wafa Hypermarket KSA notch up an ESLs first in Middle East with Hanshow deployment

Nesto Group in Oman and Al Wafa Hypermarket KSA in Saudi Arabia have deployed Hanshow’s electronic shelf labels, marking the first ever multi-colour ESL installation in the Middle East.

Hanshow said in a LinkedIn post: “The development and installation process went smoothly thanks to the incredible efforts of our in-house team and local partner, ESL Hub. A huge thank you to everyone involved!”

Leroy Merlin

Hanshow and Leroy Merlin recently partnered to deploy ESLs across over 50,000 products integrated with the latter’s mobile app in France.

Customers can now experience easy product geolocation and personalised recommendations in Leroy Merlin stores. After 18 months of R&D, the retailer implemented a fully customised solution in all its outlets.

Leroy Merlin’s integration of Hanshow ESL into its app offers geolocation in-store to guide customers to products and aisles.

The ESL solution also provides price consistency between online and offline channels, boosting the user experience with various features such as customer reviews, enriched product descriptions, access the Home Index to assess a product's environmental and social impact, and the ability to flash labels directly from the application.

2024 RTIH INNOVATION AWARDS

ESLs are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.