Home improvement retailer Kingfisher taps Fivetran automated data movement platform

Fivetran has been selected to accelerate data operations for international home improvement company, Kingfisher.

Its automated platform enables Kingfisher to ingest Google Analytics data into its group data platform, creating a single source of truth to support its strategic growth.

Parent company to brands such as B&Q, Screwfix and TradePoint, Kingfisher operates across eight countries and employs over 78,000 people. It offers home improvement products and services to consumers and trade professionals across more than 2,000 stores and online.

With over a billion customer visits per annum across its e-commerce touchpoints, it wanted to achieve a 360-degree view of customer journeys across its brands, captured in Google Analytics (GA4) data.

Fivetran integrates GA4 data into Kingfisher’s group data platform that is built on top of Databricks.

“Customer data is the lifeblood of our operations, and Fivetran allows us to unlock greater agility and reliability within this data, while alleviating manual data management burden on our employees,” says Adrian Daniel, Group Data Platform Director at Kingfisher.

“Fivetran proved itself from the get-go. What would have taken our team between three to six months to build was set up with Fivetran in just an hour. This fast and secure data will support us in our mission to help make better homes accessible for everyone.”

“Kingfisher is on an ambitious modernisation path, and the introduction of automated data flows will help the company supercharge these efforts,” says Rachel Thornton, CMO at Fivetran.

“From saving data engineering resources to giving decision-makers a single view of vital customer data, Kingfisher’s new Fivetran powered data pipeline will act as a strategic level for efficiency and growth.”

2024 RTIH INNOVATION AWARDS

Data management is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.