Atomic onboard as ski and outdoor sports industry firm taps new EyeFitU footwear sizing technology
EyeFitU has launched new footwear sizing technology. This enables customers to find the ideal shoe size based on precise foot measurements.
Atomic, a specialist in the ski and outdoor sports industry, is integrating the solution.
“We’re excited to introduce our footwear sizing solution in partnership with Atomic, a company that shares our dedication to precision and innovation. This technology is a game-changer for footwear sizing, especially in performance driven industries like skiing, where fit is crucial. Together, we’re creating a more personalised shopping experience that customers can trust,” says Isabelle Ohnemus, CEO and Founder at EyeFitU.
“Delivering high performance gear that enhances our customers’ experience is always our priority,” says Stefan Lettner, Head of E-commerce at Atomic.
“Partnering with EyeFitU elevates that experience, ensuring our customers get the best fit for their ski boots and footwear. This collaboration lets us provide the accuracy and comfort our customers expect from our products.”
2024 RTIH INNOVATION AWARDS
Sizing technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
Continue reading…