Start-Rite Shoes deploys SizeWise foot measurement technology for accurate sizing and reduced returns

Children’s footwear brand Start-Rite has partnered with SizeWise to launch a digital tool that enables parents to measure their child’s feet without having to be in a store.

Tapping AI technology, this is available on Start-Rite’s website.

Jennifer Tyley, Marketing and E-Commerce Director at Start-Rite Shoes, says: "Ensuring children are in the right size shoes is critical to their foot development and health.”

"We always recommend having feet measured and shoes fitted with a professional in-store, particularly for those wriggly toddlers and first walkers, but recognise this isn’t always possible for parents.”

"So, our partnership with SizeWise, to help parents get an accurate measurement of their child’s feet at home, is really important."

Alan Power, CEO at SizeWise, says: "We’re thrilled to be partnering with such an established brand as Start-Rite Shoes.”

"We have a shared vision of supporting healthy foot development through accurate sizing, while also enhancing industry sustainability through reduced returns.”

"It’s wonderful to now be introducing our cutting-edge foot measurement technology, exclusive to Start-Rite, to parents across the UK."

2024 RTIH INNOVATION AWARDS

AI is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.