Canadian delivery firm Skip announces expansion to retail media offering through partnership with Rokt
Rokt, an e-commerce company using machine learning and AI to make the shopping experience more relevant to customers, is partnering with Skip, a Canadian delivery network, to launch a retail media offering across multiple points in the Skip app.
Rokt will enable endemic and non-endemic advertisers to offer relevant messages to its millions of customers.
Skip serves more than 50,000 restaurants, retailers, and convenience stores across Canada. The new partnership will enable advertisers in the Rokt Ads network to offer tailored messages on the order confirmation and order tracking pages of Skip's app.
“We’re always looking for ways to enhance the customer experience and drive even more convenience," says Jamie Gowryluk, Director, Operations and Ancillary Revenue at Skip.
"Our partnership with Rokt expands our retail media offering, allowing us to seamlessly deliver relevant content to our customers, connecting them with brands they love and adding even more value to their ordering experience."
"We're delighted to partner with Skip and provide additional value to their customers in the transaction moment," says Tim Crouch, Vice President of Strategic Partnerships at Rokt. "This partnership significantly extends the reach of Rokt's network of advertisers."
Skip is now available in more than 480 cities and towns across Canada, having added 25+ new cities to its network since the start of the year.
2024 RTIH INNOVATION AWARDS
Retail media is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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