Food delivery firm Just Eat teams with e-commerce technology specialist Rokt to expand retail media programme

Just Eat Takeaway.com has announced a global partnership with Rokt, an e-commerce company using machine learning and AI to make the shopping experience more relevant to customers.

Through the tie up, it will launch a retail media offering on the order confirmation page across all of its portfolio brands' sites for the first time, tapping Rokt's AI powered e-commerce technology and global advertising network.

Just Eat Takeaway.com operates Just Eat in the UK, Lieferando in Germany and Grubhub in the US along with restaurant and grocery delivery brands in 16 other countries, including the Netherlands, Spain, Canada and Australia, reaching a global audience of more than 82 million active customers.

As the company's first global retail media partner, Rokt will enable endemic and non-endemic advertisers to offer relevant messages to customers on all of Just Eat Takeaway.com's brand apps and websites.

"Rokt is a respected global leader with well over a decade of experience helping brands and marketplaces like ours unlock new revenues and drive customer satisfaction and loyalty," says Rachel Gómez, Director of Retail Media at Just Eat Takeaway.com.

"We're excited to leverage Rokt's technology as we expand our retail media programme to the checkout page and enable endemic and non-endemic advertising partners to share compelling messages that contribute to our mission to empower everyday convenience for our customers."

The partnership will enable advertisers in the Rokt Ads network to offer tailored messages on the order confirmation and order tracking pages of Just Eat Takeaway.com apps and sites, when customers are highly engaged and most likely to convert.

"We're delighted to partner with Just Eat Takeaway.com and provide our growing global network of advertisers with access to the company's portfolio of brands that reaches a massive consumer audience across 19 countries," says Marc Allsop, Head of EMEA at Rokt.

"Over the past three years, Rokt has experienced exponential growth in the UK and Europe, with the number of transactions we power more than tripling year over year. Thanks to major partnerships with industry leaders like Asos, Vinted, About You and, now, Just Eat Takeaway.com, Rokt will power one billion annual transactions in these markets."

2024 RTIH INNOVATION AWARDS

Retail media is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.