Morrisons keeps the faith with Tata Consultancy Services amid digital transformation push

Tata Consultancy Services has expanded its decade long partnership with Morrisons. As part of this agreement, TCS will help align operations across key business functions including retail, e-commerce, and marketing, increase efficiency, and accelerate Morrisons’ digital transformation.

It will deliver end-to-end engineering services - application design development, testing, and maintenance services, modernising the legacy platforms, and embedding AI powered solutions to improve service outcomes. 

TCS will also set up an automation factory and a Business Intelligent Command Centre (BICC) with the aim of enabling a 360-degree operation view, proactive issue resolution, and more data driven decision-making.

These changes are designed to not only reduce service disruptions, manual interventions, and response time, but also deliver more consistent and engaging customer experience for shoppers. Further, TCS will be responsible for transforming the digital platforms in the areas of loyalty, marketing, e-commerce, and retail for Morrisons.

This effort supports the grocer’s renewed operating model through AI, automation, and software engineering excellence to deliver new digital products at speed and bring industry leading solutions to retail. With this initiative, Morrisons says it has been able to consolidate its vendor base and improve synergy across business areas.

Stuart O’Hara, Director of IT Operations at Morrisons, says: “TCS has consistently demonstrated deep domain expertise, technical capability, and a collaborative approach that aligns with our strategic vision. As we accelerate our digital transformation, we are confident that TCS’ automation first approach and innovative operating model will help us deliver superior service quality, faster time to market, and meaningful value to our customers.”

Since 2014, TCS and Morrisons have partnered on programmes including a supply chain transformation initiative that improved lead times, addressed stock availability issues, and reduced waste.

Shekar Krishnan, Head of Retail - UK at TCS, says: “This expanded partnership is a testament to the strong relationship we have built with Morrisons over the last decade. By leveraging our automated solutions, deep retail domain expertise, and engineering excellence - all underpinned by a future ready operating model - we are excited to drive large scale transformation across digital, marketing, and customer engagement for Morrisons.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.