Omy Laboratoires launches Le Lab loyalty programme for skincare enthusiasts
Canadian dermoskincare brand Omy Laboratoires has teamed up with Antavo to launch Le Lab, a loyalty programme that rewards customers for engagement, referrals, and skin health challenges.
This introduces a four tier system: Discovery, Exploration, Expertise, and Elite, where progress is tied to lifetime purchase value and subscription activity.
“Partnering with Antavo has allowed us to bring our vision for Le Lab to life - an experience where every action, not just purchases, is rewarded. This collaboration helps us celebrate our customers’ unique skincare journeys while staying true to our mission of personalisation, inclusion, and innovation,” says Laurent Bronsard of Omy Laboratoires.
Built on Antavo’s AI Loyalty Cloud, the programme integrates with Shopify and Klaviyo.
“We’re thrilled to collaborate with Omy Laboratoires, a brand redefining personalised skincare. Their innovative spirit perfectly aligns with Antavo’s mission to create meaningful, data driven loyalty experiences. With Le Lab, Omy is setting a new benchmark for how beauty brands can connect with and empower their communities,” says Attila Kecsmar, CEO and Co-Founder at Antavo.
2025 RTIH INNOVATION AWARDS
Loyalty programmes were a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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