Antavo closes €10m Series A with focus on omnichannel loyalty programmes
Enterprise loyalty cloud platform, Antavo, has closed a Series A round at €10 million led by Euroventures alongside Lead Ventures, iEurope and Innovation Nest and private investors including Zoltan Vardy.
The company, which in 2022 signed customers including BMW, KFC, Kathmandu and BrewDog, says the funding will enable the expansion of its global presence and further development of its no-code omnichannel loyalty technology.
Zoltan Toth, Partner at Euroventures, says: “We believe that current market trends of increasing customer acquisition cost, unlimited choice for consumers and the increasing difficulty to acquire relevant consumer data magnifies the importance of customer engagement and loyalty programmes.”
“Antavo has tremendous growth potential. We are excited to help the team to grab this opportunity and expand its services globally and meet the challenges of a growing organisation and client base.”
Rip Curl's CCO Michael Scott comments: “We have identified a pretty major opportunity for us to build the largest and most engaged surfing community in the world.”
“This is what our membership program has been designed to do - and thanks to Antavo we can deliver more personalised messages at scale.”
“We're thrilled that Antavo is expanding its presence globally as we invest in more innovative ways to ensure our retail brand remains future-fit as we continue to evolve our brand to engage, inspire, educate and entertain our community.”
Attila Kecsmar, Co-Founder and CEO at Antavo, says: “All enterprises today need more creative and direct ways to engage their customers beyond transactions to keep their market share, even if the spend is declining precipitously.”
“In the post-pandemic world, loyalty programmes are having a renaissance in providing this embedded brand love. Antavo understands this, as do our investors, and we are excited to receive their backing.”
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