Tails.com taps Metapack technology to boost delivery service for pet owners across the UK
Delivery platform, Metapack, has announced a partnership with Tails.com, a UK pet food subscription service.
Founded in Richmond in 2014, Tails.com says it can now offer pet owners greater shipping choice and price transparency at checkout, while also driving down its fulfilment costs.
Equipped with real-time data and operational insights powered by Metapack, it is now more easily able to refine fulfilment processes for faster shipping, reduced failed deliveries and improved purchase conversion rates at checkout.
“Streamlining our tech stack with Metapack’s capabilities has significantly improved our visibility across the entire distribution journey - from fulfilment through to final delivery. The platform’s transparency and reliability position Tails.com to be more agile and responsive to opportunities within the courier market,” says Maxime Thomas, Head of UK Operations at Tails.com.
“Metapack’s enhanced insights drive our data driven decisions to proactively address issues. As a result, we can ensure the accuracy of our delivery promise to consistently uphold a customer first experience that strengthens loyalty,” says Emma Clarke, Senior Director of Product Management at Metapack.
"Delivery today is about more than logistics - it’s about creating great customer experiences. We’re incredibly excited to partner with Tails.com to help make delivery a true loyalty driver, helping pet owners in the UK enjoy a seamless and stress free service."
2025 RTIH INNOVATION AWARDS
Online delivery was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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