Co-op Media Network hits digital advertising touchpoints milestone across its 2,300 stores
Co-op Media Network (CMN) has completed a roll-out of 1,000 front of store screens.
These installations - combined with kiosk, self-service and customer-facing screens at manned tills - will take the total number of screens across Co-op’s 2,300 stores to 15,871, making it one of the largest digital advertising screen footprints of any UK grocery retailer.
CMN announced that it was to install 300 front of store digital screens last October, a figure that has now increased by over 230%, with the 1,000th recently installed in Newton Stewart, Scotland. The network offers advertisers the ability to work with CMN on in-store campaigns.
The roll-out - in collaboration with installation partners, Commercial IT Services, and software partners, Grassfish - has seen front of store digital screens introduced to a range of locations across the UK, from city centres and residential areas to countryside and Highland and Island stores.
Additionally, the network expands to UK music festival sites - via Co-op’s pop-up festival stores - hospitals, service stations and train stations. Further announcements are expected in early 2026.
Kenyatte Nelson, Chief Membership & Customer Officer at Co-op, says: “We have a store located in every postal code area, and with 70% of the UK population within a two-mile radius of a Co-op, we’re well-positioned to deliver significant reach. Additionally, our high shopper frequency ensures brands receive optimal visibility.”
“The roll out of 1,000 digital screens over the past 12 months has been strategically developed to leverage our extensive presence as a media owner and we have further ambitious expansion plans for our screen network in 2026. Our continued investment in the digital screen network further strengthens the Co-op Media Network’s standing as the UK’s largest and most prominent media owner in the convenience sector.”
Lee LeFeuvre, Chief Client Officer, at SMG, says: “This latest milestone with Co-op Media Network is another strong step in the growth of in-store digital media. In-store screens continue to be one of the most effective ways for brands to reach shoppers at the point of purchase, and this expansion strengthens our ability to deliver real commercial impact for clients. We’re proud to be deepening our partnership with Co-op and driving innovation that delivers measurable results.”
2025 RTIH INNOVATION AWARDS
Retail media was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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