Vinted taps Rokt technology to unlock incremental revenue and money saving opportunities for customers

Rokt, an e-commerce company using machine learning and AI to make the shopping experience more relevant to customers, has partnered with Vinted, a C2C second-hand fashion marketplace in Europe.

"Vinted is laser focused on providing an excellent experience throughout every touchpoint of the customer journey, including keeping fees for buyers low and maintaining their commitment to no seller fees," says Courtney Hopkins, VP of EMEA Partnerships at Rokt.

"By leveraging our technology, Vinted is able to unlock incremental revenue and money saving opportunities for its customers.”

“Our partnership launched last year and we have worked closely with the platform to test and learn along the way, ensuring Rokt adds significant value to the customer experience by facilitating post-checkout offers that are highly relevant to each individual shopper."

Rokt uses machine learning to present relevant offers in the final stages of a transaction, when shoppers are most likely to convert.

“We always try to understand what valuable services can support an enhanced experience for our members, and drive member engagement and loyalty," says Satya Vinnakota, Director of Business, Ads at Vinted.

"We're extremely pleased to partner with Rokt to make the post-purchase experience feel more personal and valuable to our members by offering relevant messages, offers and, in some cases, even rewards such as discounts and free trials."

2024 RTIH INNOVATION AWARDS

Machine learning is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.