AI powered customer engagement platform MoEngage secures $100m in funding

MoEngage, a customer engagement specialist that works with brands including Domino’s, Travelodge and FoodHub, has secured $100 million in funding, led by Goldman Sachs Asset Management and A91 Partners.

This brings total funding to date to $250 million.

In a LinkedIn post, Raviteja Dodda, Founder at MoEngage, said: “This milestone means a lot. It reflects the trust our customers place in us, the hard work our team puts in every day, and the progress we’ve made together.”

He added: “When Yashwanth Kumar and I started MoEngage 11 years ago, we had a simple goal: help brands truly understand and engage their customers. That mission still drives us. What’s changed is the scale - today, more than 1,350 brands across 75 countries use MoEngage to connect with their audiences in meaningful, timely, and personal ways.”

“Many of these brands have moved away from legacy marketing clouds to work with us, and we’re seeing strong adoption of our Merlin AI suite of agents, which are purpose-built for marketers.”

He concluded: “Global expansion hasn’t been easy, being a first-time SaaS founding team. I am proud to share that we have built a diverse global footprint, with a revenue mix across North America, Europe and the Middle East, India, and South East Asia regions, with North America now contributing the largest share. We’ve come a long way, and there’s so much more to build.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.