Pizza Hut India taps MoEngage platform as part of QSR giant's customer experiences strategy

Pizza Hut India, a subsidiary of Yum! Brands, has onboarded MoEngage to centralise its customer engagement initiatives.

“MoEngage stood out to us because of three primary things - capability, scale, and support. The platform’s advanced analytics suite, coupled with the AI enabled offerings, will help Pizza Hut create relevant programmes for its end consumers,” says Manish Gupta, Chief Digital & Technology Officer at Pizza Hut India.

“Additionally, the support provided by the Customer Success team and the Implementation team proved to be unmatchable in the market. We are excited about this partnership and look forward to exploring new and intuitive ways to communicate with our customers and uplift satisfaction metrics significantly.”

Automating customer data reports was another crucial objective for Pizza Hut. Using MoEngage’s reporting capabilities, it has been able to achieve this, cutting down the manual efforts required to execute it. 

Yash Reddy, Chief Revenue Officer, MoEngage, says: “We are thrilled to partner with a giant in the QSR industry like Pizza Hut and excited to help them level up their customer experiences even more. By leveraging our cutting-edge platform, we're poised to help Pizza Hut redefine the way it engages with its customers and set new benchmarks for satisfaction and loyalty. 

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.