Trafford Centre in Manchester taps Living Map tech to allow people to navigate the shopping mall
Living Map has become a mapping and wayfinding partner navigating shoppers through the Trafford Centre in Manchester.
At 2.2 million square feet, with over 200 stores, restaurants and leisure activities, navigating Trafford Centre can often be a challenge for some visitors.
A live, digital map is now available on its website and on screens throughout the mall.
The map details each retailer within the centre, car parks, entrances and services such as toilets, guest services and escalators/lifts. It offers live intelligence on each of these retailers and services, for example, if an escalator is out of service this will be highlighted on the map.
Customers can also input where they want to go, such as a particular store, and the map will provide a direct route to that location.
“We are delighted to introduce our innovative digital map solution at Trafford Centre, which marks a significant step forward in enhancing the overall visitor experience,” says Peter Asman, Chief Revenue Officer at Living Map.
“This state-of-the-art technology is designed to seamlessly guide shoppers, improve accessibility, and provide real-time information tailored to individual needs. We believe it will not only elevate convenience and ease of navigation but also bring added value to the mall's retailers by driving foot traffic and optimising customer engagement. We’re confident that this new addition will have a profound positive impact on both visitors and businesses alike.”
Simon Layton, Centre Director at Trafford Centre, comments: "We’re constantly looking for ways to elevate the experience for our visitors and this new partnership with Living Map demonstrates our commitment to innovation.”
“The implementation of digital mapping is a significant milestone in our journey to improve navigation throughout the centre, ensuring that shoppers can easily find their way around, locate their favourite stores, and make the most of their time here. We believe this will have a lasting impact on shopper satisfaction and will further enhance the overall appeal of Trafford Centre as a premier retail destination."
2024 RTIH INNOVATION AWARDS
Digital solutions are a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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