Digital signage takeover as Mars launches Christmas themed Celebrations Golden Ticket campaign at Tesco

Mars has teamed up with Tesco Media and Insight Platform for a festive themed Celebrations Golden Ticket campaign.

Customers have the chance to find one of 500,000 golden tickets in packs of Celebrations.

The campaign includes:

Targeted audiences on Meta and Pinterest.

A category aligned brand zone page on Tesco.com to inspire and engage customers online.

Digital signage takeover with goalpost screens, power aisle screens, and JCDecaux UK SmartScreens featuring phased creative campaigns for maximum impact.

Fully branded OFDs in-store to amplify the campaign message.

A store wrap of Tesco's Wembley store.

In a LinkedIn post, Tesco Media and Insight Platform said: "This is full funnel activation at its finest, bringing together digital innovation, in-store creativity, and shopper inspiration to deliver results for brands and delight for customers. Thank you to all of our partners who helped bring this campaign alive."

2024 RTIH INNOVATION AWARDS

Retail media was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.