Recipe grocery shopping technology firm Northfork appoints Sara Larsson as Chief Strategy Officer

Northfork, a startup specialising in recipe shopping technology for grocery retailers, has announced the appointment of Sara Larsson as Chief Strategy Officer.

Larsson previously worked at Boston Consulting Group and also within the tech startup scene.

She will play a pivotal role in driving various aspects of Northfork's scale-up process.

Erik Wallin, CEO and Co-founder at Northfork, says: “Sara's appointment as Chief Strategy Officer is in line with our mission to create value-driven relationships, serve global grocery retailers and publishers, and collaborate closely with them to establish effective routines.”

“Sara's expertise and background will lead Northfork’s growth, and uncover new business opportunities.”

“Her strategic vision and extensive experience driving growth strategies will be instrumental as we elevate our recipe shopping solutions and expand into new avenues, such as retail media.”

“Her addition to our team underscores our commitment to delivering value to our partners and driving innovation within the industry.”

"I am thrilled to join Northfork at such a transformative time in the company's journey," says Larsson.

"Its commitment to leveraging technology to enhance the consumer experience is truly remarkable, and I am eager to contribute to the company's continued success by driving strategic initiatives that fuel growth and innovation."